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Motorsport Suppliers: How to turn brand heritage into sales wins
Motorsport Marketing Chris Atkinson Motorsport Marketing Chris Atkinson

Motorsport Suppliers: How to turn brand heritage into sales wins

Spend enough time inside an established motorsport supplier (possibly the best part of our job) and the history tends to be everywhere.

There are old components on shelves, photographs from race weekends, prototypes that never made it beyond development, stories about impossible deadlines and customers who first called twenty years ago and still call now. Someone in the business can usually tell you exactly why a particular part looks the way it does, who first asked for it, what went wrong during testing and what changed afterwards… and then you visit the website and all of that becomes three lines on an About page.

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